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Topline Exhibits Packaging Innovation and Cutting-Edge Technology at MakeUp in Paris
For this year’s MakeUp in Paris show, Topline Products exhibits examples of its packaging innovation and cutting-edge technology at the annual industry event dedicated exclusively to make-up products:

A new version of Lancôme’s Magic Voyage traveler’s make-up case, Magic Voyage in Love is a practical yet elegant package with a choice of several make-up shades for eyes and lips, plus applicators – all in a smaller, portable size.

Designed for on-the-go use, the Topline package is made of ABS SAN that features two palette levels: the case’s upper level tray contains six pressed powder eye shadows and two applicators; the bottom level slides out to unveil three lip glosses. The clever design also features a luxurious magnetic closure and includes a mirror.
In terms of design, Magic Voyage in Love features pure, clean lines and the brand’s signature black color is punctuated with a hot pink accent color on the upper tray. The brand’s emblematic rose illuminates the case in hot-stamped holographic film. The overall result is a lightweight, attractive package that is conveniently portable but features all the essentials to make up the face or for just a quick touch up.

Housed in a striking aluminum casing, Topline’s corrective make-up pen for Burberry is both luxurious and practical. With its deluxe feel, the pen is eye-catching in Burberry’s signature gunmetal gray anodized shade for both the casing and cap. The push button is a very practical mechanism that, when pressed, releases just the right amount of the formula, which can then be applied using the brush to erase dark circles and any imperfections. The distinctive Burberry logo on the pen is silkscreen stamped.

By Terry’s Hyaluronic Sheer Rouge lipstick combines packaging beauty with a formula delivery system of cutting-edge technology. The Topline lipstick package stands apart for its ultra-fine and slender silhouette. Unlike classic lipsticks featuring 12.1mm or 12.7mm diameter sticks, By Terry’s new Hyaluronic Sheer Rouge offers an elegant stick with a diameter of 11.3mm. In addition to its refined look, this format allows for more precise application. The formula’s smooth texture glides onto the lips with a unique plumping action.

Besides its super-sleek, slimline profile, the package stands out for its shiny mercury-colored, anodized aluminum packaging and the silkscreened black tube that elegantly slides from its sheath. This luxuriously glamorous lipstick also has the added attraction of imparting skincare benefits. The cap reproduces the By Terry signature – engraved in Zamac – which is also a feature on the design of the brand’s ‘Terrybly’ lipstick, another Topline Products’ creation.
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