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Topline Optimizes Product Application Performance of Maybelline Cosmetics
Topline Products has produced two cosmetics packages for Maybelline that add superior functionality to their product delivery systems. Maybelline’s Instant Age Rewind® Eraser Treatment Makeup package features a specially designed mechanism engineered by Topline to smoothly deliver the product through the flocked-foam applicator for a quicker and easier application. The system produces a perfectly blended finish, enhancing product performance. The Maybelline eraser treatment “micro fills” and smoothes imperfections on the skin’s surface to create the appearance of a younger looking complexion.

A companion piece to the Eraser Treatment Makeup, Maybelline’s Instant Age Rewind® Eraser Dark Circles Treatment Concealer is a scaled-down version of the “micro-corrector” makeup package but still features the highly functional and technically advanced system engineered by Topline. The size fits the eye contour area perfectly for easy application.

“The product delivery systems for the Maybelline makeup applicator and eye concealer are yet another example of Topline’s innovative approach to color cosmetics packaging,” said Damien Dossin, Topline vice president of sales & marketing. “Our solutions are designed not only to complement product formulations and optimize their performance, but also enhance the application experience.”
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