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Topline Products Named Finalist in International Competition for ‘Most Innovative Packaging’ with Designs for Revlon and Pacific World
HBA Global Expo has selected Topline Products as a finalist in its annual International Package Design Awards (IPDA) competition. Topline was recognized in two package design categories for the year’s most innovative packaging: “Revlon Custom Eyes” (Cosmetic Mass) and “geoGirl” by Pacific World (Green Packaging).

The IPDA winners will be announced at the HBA Global Expo & Conference, June 28-30 at the Jacob J. Javits Convention Center in New York. The IPDA is the only design award presentation celebrating the year’s most innovative packaging in all of beauty’s product categories.

“The IPDA nomination is exciting for us because it means we are being measured against hundreds of outstanding packaging designs internationally,” said Charles Chang, Topline President. “In the beauty industry, innovation is key for success. We are pleased to be recognized as a leading innovator of cosmetics packaging – an achievement we can never take for granted. We also realize this recognition would not be possible without the support and close collaboration of our partner clients.”

Topline produced the packaging for geoGirl’s range of paper wrapped, eco-friendly cosmetic products. The range includes eye shadow compacts, concealer, mascara, loose mineral powder, lipstick, roll-on lip balm, brow gel and bodymists. For Revlon, Topline was challenged to convert Revlon’s dream of creating an instructional eye make-up kit that would contain all you need (eye liner, base, contour, color and highlighter) to create a complete look according to your mood and teach you how to apply like an expert. Topline found a solution by using an unconventional manufacturing/pressing technique that allowed different powder textures, pearl levels and formulations to be combined in the same pan and then be pressed together with an embossed surface pattern. Now that’s smart make-up!
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