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Topline Wins Two Excellence in Packaging Awards from New Jersey Packaging Executives Club for Innovative Designs
The New Jersey Packaging Executives Club (NJPEC) “Package of the Year” competition has recognized Topline for excellence in packaging produced for two outstanding color cosmetics brands: L’Oréal’s EM Life Palette and Travel Palette and Mally Beauty’s Instant Impact Mascara.

Topline received the Bronze Award for graphics decorating the L’Oréal lifestyle palette and travel palettes, plus an honorable mention in the color cosmetics category. In addition to the travel palette, the Bronze Award included the brand’s Shade Play Palettes for lip, eye, blush, powder and concealer. The packaging for the new L’Oréal EM brand has a shape inspired by tablet computers and is available in six different shade palettes that represent the many facets of the end-user’s busy life.

The L’Oréal EM Life Palette package is also noteworthy for its striking lid graphics that have been created with a high quality heat transfer label that covers the entire surface of the compact lid – a challenging process due to the size of the label and the precision placement required which Topline executed perfectly.

For the Mally Beauty Instant Impact Mascara package, Topline garnered the color cosmetics Visual Impact Award. Mally Beauty’s mascara is made for high performance application of the formulation featuring a unique Six Ball Instant Impact Brush design that produces instant results. Each bristle on the molded brush head has been “diamond cut” to perfection and is the optimum length to grab and define even the shortest lashes.
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2013 Winner NJPEC Visual Impact Award
Mally Beauty Instant Impact Mascara
2013 Winner NJPEC Bronze Award Color Cosmetics and Honorable Mention
EM Life Palette, Travel Palette & Shade Play Palettes for L’Oreal
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